Lumon Orientation
An immersive experience at Comic-ConWe brought Apple TV+’s Severance to San Diego Comic-Con. The show centers around a bizarre fictional corporation called Lumon Industries. We created an immersive, interactive theatrical production that dropped guests into a first day orientation on Lumon’s eerie “Severed Floor.”
The expansive build included 7 distinct rooms, recreated in painstaking detail down to the pencils, sticky notes, and the custom-built, functional MacroData Refinement computers. New hires explored each room and interacted with Lumon employees in a completely immersive theatrical experience.
I led the creative team through the process of concepting and producing the entire activation, including everything from writing the actor’s scripts, to creating all promo materials, spatial design, takeaways, and supporting assets.
The expansive build included 7 distinct rooms, recreated in painstaking detail down to the pencils, sticky notes, and the custom-built, functional MacroData Refinement computers. New hires explored each room and interacted with Lumon employees in a completely immersive theatrical experience.
I led the creative team through the process of concepting and producing the entire activation, including everything from writing the actor’s scripts, to creating all promo materials, spatial design, takeaways, and supporting assets.
Client: Apple TV+
Role: Creative LeadAgency: Kamp Grizzly
Creative team: Justin Morris, Luke Yablonsky, James Snowbarger, Tyeesha Marcell, Erica Belland, Logan Corcoran
Role: Creative LeadAgency: Kamp Grizzly
Creative team: Justin Morris, Luke Yablonsky, James Snowbarger, Tyeesha Marcell, Erica Belland, Logan Corcoran
Above: A birds-eye view of the build. Below: Custom registration site, designed in the in-world vibe of Lumon Industries. We sold out every day within 5 minutes of registration opening.
We had a lot of fun making this corny in-world recruitment video, which was shared across Lumon Industries’ socials.